One invite-only weekend a year, in the Appalachian Mountains. Two nights. Two bands. 125 of us. One river.
We live about 1,200 miles apart. Most of the year that means texts, voice memos and comment threads. One weekend every July, it isn’t. Somewhere along the way this weekend became the heart of Dammit Girls — the gathering we host every year, and the reason the brand exists at all. It stays invite-only and it stays at 125 on purpose: friends, family, and the Dammit Girls community.
It started with two best friends and a last-minute road trip. No plan, no itinerary, no permission slip. We just went. That trip turned into a habit, and the habit never stopped — we’re still out there. But road trips scatter us two or three at a time. Riverstock is the one weekend a year the whole crew lands in the same place: one river in the Appalachian Mountains, one weekend every July, everybody.
The first one was small. By Sunday nobody wanted to leave. So we did it again, bigger, with a band. The road trips gave us Dammit Girls. Riverstock is where it all comes together — the whole crew, the stories, the photos, the gear. One river, once a year.
The ideas come from everywhere — conversations, road trips, people we meet along the way. Riverstock is where they get put to the test. New gear gets its first real run here: handed out, worn hard, dunked in the river, argued over around the fire. And it’s the one time the whole crew weighs in at once — what worked, what didn’t, what we should make next. Want in? Get on the invite list at info@dammitgirls.com.
Bad ideas. Good stories. This is where most of them come from.
Riverstock 2026 — Outlaws on the River · Riverstock 2025 — Not a Regret in Sight
Read the Dammit Girls origin story or shop Dammit Girls hats and adventure gear.